In an exciting shift in leadership, Royal Caribbean Group has announced Bert Hernandez as the new Brand President of Silversea, following Barbara Muckermann's departure. This change marks a significant moment for Silversea, known for its ultra-luxury and expedition cruises, and promises to continue the brand’s legacy of excellence.
Honouring Barbara Muckermann's Legacy
Barbara Muckermann has been a cornerstone of Silversea for 14 years, significantly shaping the brand’s direction and reputation. Under her leadership, Silversea achieved numerous milestones, including the launch of the innovative Silver Nova, which set a new standard for luxury at sea. Jason Liberty, President and CEO of Royal Caribbean Group, praised her contributions: “Barbara has helped position Silversea as the world's top ultra-luxury and expedition cruise line.”
Welcoming Bert Hernandez
Stepping into the role is Bert Hernandez, a seasoned veteran with over 20 years at Royal Caribbean Group. Hernandez’s extensive experience includes positions such as Senior Vice President, International, and President of China operations for Royal Caribbean International. His leadership helped establish Royal Caribbean as China’s leading cruise line, and his strategic insight promises to bring fresh energy to Silversea.
Jason Liberty expressed confidence in Hernandez’s appointment: “With deep industry knowledge, experience in markets around the world, and past leadership of a luxury cruise line, I know Bert is well positioned to chart a smart course for Silversea's continued growth and success.”
A Vision for Growth and Excellence
Bert Hernandez brings a wealth of commercial and operational expertise to Silversea. His previous role as Chief Operating Officer for Azamara saw the line achieve its most profitable year. Hernandez’s vision for Silversea includes building on the brand’s strong foundation and exploring new opportunities for growth and innovation.
He stated, “The opportunity to lead and grow such a beloved brand is a great honour, and I couldn't be more excited to work with the experienced Silversea leadership team.”
Under Hernandez's leadership, Silversea is poised to continue its trajectory of success, leveraging his extensive experience and innovative approach to navigate the evolving landscape of luxury cruising. His appointment marks an exciting new chapter for the company, promising enhancements that will delight both new and returning guests.
Looking Ahead: The Future of Silversea
Silversea’s future looks brighter than ever with the upcoming arrival of Silver Ray, continuing the tradition of delivering best-in-class experiences. Hernandez is committed to maintaining the high standards set by his predecessors while exploring new avenues to enhance the guest experience. His leadership is expected to drive Silversea to new heights, solidifying its position as a leader in ultra-luxury cruising.
Embark on the Next Chapter of Luxury Cruising
With Bert Hernandez at the helm, Silversea is poised to continue its legacy of luxury and innovation. Stay tuned for more updates on how this change in leadership will shape the future of ultra-luxury cruising. To explore this exciting new chapter in luxury cruising, connect with a travel adviser at S.W. Black Travel to personalise your perfect journey aboard Silversea's exquisite vessels and more.
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