Holland America Line has charted a new course in the global cruise industry by becoming the first to receive dual seafood certifications from the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). This significant achievement not only reinforces the brand's commitment to environmental stewardship but also elevates its culinary offerings, ensuring guests enjoy sustainably sourced seafood across its fleet.
Sailing Towards Sustainability
With oceans covering more than 70% of our planet, maintaining their health is critical for both marine life and human life. Recognising this, Holland America Line has embraced the challenge head-on, ensuring that every seafood dish served aboard their ships meets the highest standards of sustainability. This commitment is now underscored by receiving MSC and ASC certifications, globally recognized benchmarks for sustainably wild-caught and responsibly farmed seafood.
A Culinary Commitment to the Ocean
Gus Antorcha, president of Holland America Line, expressed the company's dedication to quality and sustainability. "Our guests care about the quality and sustainability of the fresh fish we serve, and so do we," he stated. This ethos is brought to life through the Global Fresh Fish Program, which brings regionally inspired seafood dishes from port to plate within 48 hours, ensuring not only freshness but also a minimised environmental footprint.
What Do MSC and ASC Stand For?
The MSC focuses on sustainable wild-caught seafood, setting standards for healthy fish stocks, minimal environmental impact, and effective fishery management. The ASC, on the other hand, certifies responsibly farmed seafood, promoting practices that are environmentally sustainable and socially responsible. Holland America Line's alignment with these certifications signifies a broader commitment to protect the ocean environment and ensure the long-term sustainability of the seafood supply.
Dining with a Conscience
Starting in May 2024, guests aboard five Holland America Line ships will be the first to taste the difference MSC and ASC certification makes. The certified seafood, indicated by distinctive blue fish and sea green logos on onboard menus, promises not only an exceptional dining experience but also peace of mind, knowing each dish supports responsible seafood practices.
These certifications cover a diverse array of seafood from nine regions worldwide, including Asian Barramundi, Tasmanian Atlantic Salmon, and Mexican Tuna. This variety not only enriches the culinary experience on board but also tells a story of global culinary traditions and sustainable practices.
The Journey Beyond the Plate
Holland America Line's pioneering Global Fresh Fish Program exemplifies the brand's innovative approach to sourcing and serving seafood. By engaging a network of 60 ports globally, the program guarantees that guests enjoy the freshest fish and ingredients, reflective of the regions the ships sail through. This initiative, coupled with the new MSC and ASC certifications, sets a new standard in cruise dining, marrying environmental responsibility with culinary excellence.
The move towards full MSC and ASC certification of eligible seafood species aboard Holland America Line vessels is a commendable stride towards 100% sustainable dining. As the first cruise line to achieve this milestone, Holland America Line is not just serving meals; it's delivering an eco-conscious culinary journey that guests can feel good about.
In an era where sustainability and responsible consumption are increasingly paramount, Holland America Line's commitment to certified sustainable seafood sets a shining example for the global cruise industry. For those seeking a cruise experience that aligns with their values of environmental stewardship and culinary excellence, Holland America Line offers an unparalleled journey across the seven seas, where every dish served is a testament to the brand's dedication to the health of our oceans and the enjoyment of its guests.
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