Sometimes the most important news for travellers happens behind the scenes. Princess Cruises has elevated Carmen Roig to Senior Vice President of Sales, a move that sharpens how the brand supports the travel adviser community and, by extension, how guests discover, compare and book their next voyage. If you prefer a well-considered plan and a stateroom that suits your routine, this leadership change is worth understanding.
Effective mid-September 2025, Princess promoted Carmen Roig to Senior Vice President of Sales, expanding her remit across Trade Sales, Trade Marketing, Inside Sales and Service, and International Sales in key regions. The company highlights stronger trade partnerships, newly refined promotional platforms for advisers, and continued investment in tools that help guests secure the right itinerary, ship and stateroom with less friction.
Why This Promotion Matters for Travellers
A sales leadership shift can sound internal, yet the effects reach guests quickly. When a cruise line aligns its trade strategy under one seasoned leader, the information your consultant receives is timelier and more consistent, from itinerary nuances to onboard inclusions. That consistency reduces mixed messages and helps you make confident choices without sifting through conflicting advice. For travellers comparing complex seasons, such as Alaska or the Mediterranean shoulder months, that clarity is the difference between a smooth plan and a week of guesswork.
Stronger alignment also shortens the path from question to answer. If a sailing changes pier times or a cabin category opens unexpectedly, an adviser who is plugged into well-structured trade channels can act fast. You feel that as fewer emails back and forth, quicker confirmations, and a more relaxed pre-cruise window. It is not just about speed, it is about decisions being made with the right, current data.
Consistency Across Markets Helps Australians Too
Princess operates globally, and Roig’s portfolio spans North America and international markets. When sales processes and timelines are harmonised, guests in Australia benefit from the same clarity that advisers in other regions receive. That means cleaner comparisons across itineraries if you are linking a local season with a longer overseas voyage, and fewer surprises when you shift from a Pacific sailing to Europe or Japan within the same year.
Better Tools Turn Into Better Offers
The brand points to enhanced promotional platforms and adviser tools. In practice, that means promotions that are easier to understand, with fewer hoops, clearer value and dates that fit real travel patterns. Advisers can focus on tailoring rather than decoding, so more of the offer reaches you. The outcome often looks like a better-matched stateroom, a more sensible dining plan, or a bundled inclusion that you will actually use.
Fewer Friction Points Before You Sail
Every traveller knows the tiny obstacles that add up in a booking journey. A line that streamlines trade access reduces those pain points. Payments reconcile more cleanly, documentation arrives in the right sequence, and pre-cruise forms connect to what happens on board. The net effect is a calmer experience that lets you think about ports and shows rather than processes.
Who Is Carmen Roig and What Does She Bring
The person in the chair matters. Roig’s career spans more than four decades, with senior roles across luxury, premium and contemporary lines. That breadth shapes a practical view of what advisers need to serve different traveller types, from multi-generational families to couples chasing a milestone itinerary. It also means she has worked with teams who deliver both intimate expedition-style voyages and big-ship weeks filled with entertainment.
Since joining Princess in 2022, Roig has led North America Trade Sales and Trade Marketing, while also overseeing Inside Sales and Service. Those functions sit at the junction where adviser questions meet line answers. Elevating the same leader reduces handoffs and keeps momentum. When the person setting direction understands the daily realities on both sides of the desk, the tools that follow tend to be the ones advisers actually use.
A Network That Moves Fast
Long experience creates relationships, and relationships move information. Advisers value a leadership team that returns calls, clarifies details and unblocks small issues before they become big ones. Travellers feel that as fewer surprise changes and faster resolution when something needs a tweak. It is not glamorous, but it is exactly what makes a booking feel easy.
A Track Record of Adviser Enablement
Roig’s public statements focus on empowering travel advisers. Adviser enablement can sound technical, yet to guests it is simply the moment your consultant has the right information, at the right time, in a format that helps you decide. That might be a fare ladder explained plainly, a stateroom comparison that considers noise and motion, or an itinerary map that puts sea days and port intensity in perspective.
Focus On the Guest Journey, Not Just the Sale
The most effective trade strategies connect pre-cruise planning to onboard experience. When sales, service and marketing talk to each other, expectations match reality. You choose dining times that fit your routine, you know how to use the tech onboard before you arrive, and you understand what your stateroom category really delivers. That alignment is the quiet win that makes a week at sea feel like it was designed for you.
What Travellers Can Expect Next
For guests, the near-term impacts show up in clarity and cadence. Expect cleaner promotion windows, better guidance on when to book for value, and more accurate answers on stateroom availability and ship personality. Advisers will have stronger frameworks for comparing Princess against other premium options, so you can see quickly whether a given sailing fits your style or if another line wins on a particular route.
The benefits extend to special cases, like linking a short Australian itinerary to a European voyage in the same year, or securing connecting staterooms for families. With improved trade tools, those puzzles become straightforward rather than stressful, and you can focus on the fun parts, such as choosing shore days and planning a special dinner.
Smarter Fare Timing and Offer Design
Sales cycles will continue, yet the aim is to make them more transparent. That helps you decide whether to hold for a potential bundle or to book now for the right cabin location. Advisers will guide you on when a small date shift trades up to a better deck or avoids noise. Those are the details that turn a good plan into a great week.
Clearer Stateroom Matching
Not all balcony cabins are equal. Some sit beneath busy venues, others near quiet corners with sunrise views. Expect better pre-cruise conversations that match your habits to the right category and position. Early risers, late-show fans and light sleepers all benefit from that precision. You end up with a space that supports how you holiday, not one that fights it.
Confidence for First Timers and Groups
First timers need pacing, not pressure. Groups need holds, not hassles. With trade processes aligned, advisers can secure space while details settle, then layer on promotions that make sense for your mix of ages and interests. You feel looked after rather than juggled, which is how travel planning should feel.
How Advisers Benefit, and Why You Should Care
Advisers are your advocates. When their tools improve, your outcomes improve. A robust OneSource environment, clearer training, and live trade support mean your consultant spends less time troubleshooting and more time tailoring your plan. That tailoring shows up in small ways you notice daily, the right dining time, realistic port day pacing, and show reservations timed to your energy.
Advisers also gain stronger visibility across regions, which matters if you are comparing a local Princess season with a North America or Europe window. Apples-to-apples comparisons are faster, and you can shift focus without rewriting the playbook.
Faster Fixes When Plans Change
Cruising is dynamic. Weather moves, ports change, and life happens. An adviser network that is tightly connected to a responsive sales team can pivot quickly. You keep your cabin, your budget and your mood intact. That is the kind of resilience that seasoned travellers value most.
Better Use of Technology
From pre-cruise check-in to onboard personalisation, technology only shines when expectations are set correctly. Advisers who are well briefed help you step on board confident, with the app behaving and your preferences recorded. That makes the first afternoon a joy rather than a tutorial.
Stronger Cross-Brand Context
Roig’s background across multiple cruise brands gives advisers context. They can explain what Princess does distinctively and where another line might suit a particular route. You get recommendations anchored in understanding, not guesswork, which is exactly what you want when investing in a big trip.
Before you choose dates or regions, it helps to scan Princess sailings alongside comparable options to see what best fits your style. Our Cruise Finder shows ships, routes and seasonal windows side by side, so you can compare pacing, sea days and port mixes without juggling tabs.
If you already have a month or milestone in mind, use filters to narrow by duration, ship class and region. You will quickly spot departures that align with school holidays, cherry blossom windows, Mediterranean shoulder seasons or a favourite theatre line-up.
Plan Your Princess Journey With Confidence
If the direction of this promotion aligns with the way you like to travel, now is the time to turn clarity into comfort. We will help you time sale windows, compare ships and secure a stateroom that suits your routine, from sunrise coffee on the balcony to a quiet corner after the show. When you are ready, talk to a cruise specialist for a tailored plan, and we will map a Princess itinerary that works for guests sailing from Australia and for travellers meeting the ship overseas.
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