Princess Cruises, the iconic cruise brand known for its luxurious voyages, has announced a groundbreaking partnership with the Academy of Country Music® (ACM®). This collaboration, celebrated during the 59th ACM Awards Show hosted by Reba McEntire, marks Princess Cruises as the exclusive cruise line partner for the renowned music academy.
The partnership was unveiled at the ACM Awards red carpet, where Princess Cruises hosted live interviews with artists and nominees from the Princess Stage. This event set the tone for a series of exciting collaborations between the cruise line and the world of country music.
As part of this partnership, Princess Cruises will sponsor the "ACM Live from the Red Barrel Lounge" series at the Academy's Headquarters in Nashville. This series will feature exclusive performances from emerging country artists, introducing viewers to the next big stars in country music. Select artists from the Red Barrel Lounge will also perform onboard future Princess voyages, bringing country music directly to the guests.
Maddie & Tae in an interview on the Princess Stage at the 59th ACM Awards Show
The collaboration will see Princess Cruises hosting special performances by country music artists onboard their ships. This initiative aims to combine the guests' love for cruising with their passion for country music, creating unique and memorable experiences.
"Princess is incredibly proud to partner with the ACM and to showcase the next big country stars," said John Padgett, President of Princess Cruises. "Country music has a special place in the hearts of many of our guests, and this partnership allows us to bring unparalleled experiences onboard to combine that love for cruising and country music in a unique and memorable way."
Princess Cruises will also support the ACM Honors in August, celebrating special award honorees, off-camera category winners, and the ACM Industry and Studio Recording Awards. This involvement underscores the cruise line's commitment to promoting country music and its artists.
Founded in Los Angeles in 1964, the ACM is the longest-running Country Music awards show. It made history in 2022 as the first major award ceremony to exclusively livestream on Amazon Prime. The ACM has evolved from a regional Southern California trade organisation into a national powerhouse dedicated to improving lives by connecting fans, artists, and the industry. Through ACM Lifting Lives®, the academy supports charitable causes nationwide.
Since its first cruise from Los Angeles to the Mexican Riviera in 1965, Princess Cruises has become synonymous with luxury and innovation in the cruising industry. From its co-starring role in the beloved "Love Boat" television series to its current fleet of 16 ships, Princess Cruises continues to captivate travellers worldwide. Each ship offers well-appointed staterooms, world-class dining, grand performances, award-winning casinos, luxurious spas, and boundless activities.
This partnership promises exclusive country music experiences for Princess Cruises guests. Onboard performances, unique music events, and opportunities to interact with emerging artists are just a few of the highlights. The collaboration aims to enrich the cruising experience with the soulful and heartfelt sounds of country music.
Guests can expect the award-winning Princess MedallionClass experience, which offers unparalleled service and personalisation. From seamless embarkation to customising onboard experiences, the MedallionClass ensures a hassle-free and memorable journey.
This innovative partnership between Princess Cruises and the Academy of Country Music brings a new dimension to cruising. Guests can look forward to enjoying the best of country music while sailing to stunning destinations around the world.
For more information on booking a cruise that includes these exclusive country music experiences, get in touch with a travel adviser at S.W. Black Travel. Let the melodies of country music and the luxury of Princess Cruises create unforgettable memories on your next adventure at sea.