MSC World America Unveils New Bar and Lounge Concepts & Sweet Treats

MSC World America New Retail
MSC World America Unveils New Bar and Lounge Concepts & Sweet Treats
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Setting a new standard in luxury cruising, MSC Cruises' flagship MSC World America is poised to transform the seafaring experience with an array of innovative bar and lounge concepts, alongside delectable sweet temptations. Departing from the vibrant PortMiami in April 2025, this groundbreaking vessel promises guests an unparalleled journey filled with culinary delights, entertainment, and sophisticated relaxation spaces designed specifically for the discerning traveller.

As the latest evolution of MSC Cruises' World Class platform, MSC World America is more than just a ship—it's a destination in itself. With seven unique districts crafted to cater to guests of all ages, the ship offers a world where every corner unveils a new adventure, ensuring that your time on board is as memorable as the destinations you explore.

A New Era of Bars and Lounges

MSC Cruises’ MSC World America redefines onboard socialising with an impressive selection of 18 bars and lounges, each thoughtfully designed to create distinct atmospheres and experiences. These venues are not just places to grab a drink; they're immersive environments where guests can relax, celebrate, and make lasting memories.

Introducing the All-Stars Sports Bar

At the heart of the Promenade district lies the All-Stars Sports Bar, a dynamic venue that brings the thrill of live sports to the high seas. This isn't just a place to watch the game; it's an interactive experience complete with signature sports bar games like digital shuffleboard, interactive darts, and foosball. The electric atmosphere is palpable, especially during major sporting events, making it the ultimate gathering spot for fans. With a spacious terrace offering unrivalled ocean views, guests can take a breather from the excitement while still feeling connected to the action.

MSC World America All-Stars Sports Bar

The Loft: Comedy and Music After Dark

For those seeking laughter and late-night entertainment, The Loft is MSC Cruises' first dedicated comedy club, nestled within the Terraces district. This adults-only venue exudes a sophisticated yet intimate ambience, hosting lively comedy shows, duelling piano performances, and classic karaoke nights. Open well past midnight, The Loft is the perfect place to continue the festivities after an exquisite dinner and drinks, ensuring your evenings are as vibrant as your days.

Elixir – Mixology Bar: A Cocktail Lover's Paradise

Elevate your evening at Elixir – Mixology Bar, where expert mixologists craft handcrafted cocktails using premium spirits and fresh ingredients. With a renewed focus on bourbon and bourbon-based concoctions, this bar caters to the refined tastes of the American palate. Located in the Terraces district, it's an ideal spot for a pre-dinner aperitif or a leisurely nightcap under the stars, all while enjoying the gentle ocean breeze.

Masters of the Seas: A British Pub with a Twist

Experience the charm of a classic British-style pub at Masters of the Seas, now featuring MSC Cruises' second full-scale microbrewery at sea. Collaborating with brew master Teo Musso of Baladin Brewery, the pub offers exclusive American-style beers brewed from desalinated sea water, including a lite beer, IPA, and Pilsner. Guests can also indulge in authentic Miami flavours with selections from South Florida's renowned Cervecería La Tropical. The lively atmosphere, live music, and warm décor make it a must-visit venue for beer enthusiasts and casual drinkers alike.

The Gin Project: An Ode to Craft Distilleries

Gin aficionados will find their haven at The Gin Project, boasting an impressive collection of 20 craft gins sourced primarily from American and Canadian distilleries. This bar celebrates the art of gin-making, offering classic botanical cocktails prepared by skilled gin-tenders. Guests are encouraged to embark on a sensory journey, selecting drinks that highlight fruity, floral, or citrus notes. The experience is elevated with the presence of a vintage Crawley's shaker, inviting patrons to engage in the cocktail-making process.

Coffee Emporium: A World of Coffee

Start your day or enjoy an afternoon respite at the Coffee Emporium, a sleek and modern coffee house that caters to connoisseurs and casual coffee lovers alike. Featuring some of the world's finest coffee beans, the Emporium offers a variety of brewing methods, including French press, Italian espresso, Turkish coffee, and Moroccan styles. It's a place where the aroma of freshly ground beans mingles with the promise of new adventures.

Sweet Temptations: A Reimagined Delight

No cruise experience is complete without indulging in sweet treats, and MSC World America elevates this indulgence to new heights. The reimagined Sweet Temptations is not just a dessert spot but a destination in its own right.

Enhanced Sweet Temptations

Located at the heart of the Promenade district, Sweet Temptations entices guests with a kaleidoscope of colours and flavours. The venue offers an expanded selection of confectionary wonders, including handcrafted crazy-shakes, artisanal gelato, self-serve frozen yoghurt, and make-your-own ice cream bars. For those craving something warm, hot crepes and waffles are made to order, accompanied by a variety of toppings. The combination of delightful treats and interactive experiences makes it a magical place for guests of all ages.

Jean Philippe Chocolat & Café

Continuing the tradition of excellence, Jean Philippe Chocolat & Café presents a chocolate lover's paradise crafted by award-winning French chocolatier Jean-Philippe Maury. Guests can savour exquisite chocolates and pastries in a relaxed atmosphere, making it an ideal spot for a quiet afternoon or an intimate evening treat.

Seven Unique Districts: A World of Adventures

MSC World America introduces an innovative concept of seven distinct districts, each offering tailored experiences to suit different moods and preferences. This thoughtful design ensures that guests can curate their own journey, discovering new favourites each day.

The Promenade and Terraces Districts

The Promenade and Terraces districts serve as social hubs, featuring a variety of bars, lounges, and entertainment venues. From the high-energy All-Stars Sports Bar to the sophisticated ambience of The Loft, these areas are designed to foster connection and enjoyment.

Family-Friendly and Adults-Only Spaces

Understanding the diverse needs of travellers, MSC World America provides dedicated spaces for families and adults. While children and teenagers can explore age-appropriate activities and clubs, adults have exclusive access to venues like The Loft, ensuring a harmonious experience for all onboard.

Culinary Excellence and Innovation

Beyond the bars and sweet shops, MSC World America is committed to delivering exceptional dining experiences that celebrate both international and American cuisines. With a range of restaurants offering everything from fine dining to casual fare, guests can embark on a culinary journey as diverse as their voyage.

Catering to the American Palate

Recognising the tastes of the American market, MSC Cruises has tailored menus to include familiar favourites alongside exotic dishes. The inclusion of American-style beers, bourbons, and locally inspired cuisine ensures that guests feel at home while exploring new horizons.

Setting Sail to Exclusive Destinations

Embarking from PortMiami, MSC World America will navigate the enchanting waters of the Caribbean, with itineraries that include the stunning Ocean Cay MSC Marine Reserve, MSC Cruises' private island in The Bahamas. This eco-friendly paradise offers pristine beaches, crystal-clear waters, and a variety of activities ranging from snorkelling to stargazing, providing guests with an intimate connection to nature.

Embark on Your Luxury Cruise with S.W. Black Travel

At S.W. Black Travel, we are dedicated to crafting bespoke travel experiences that surpass expectations. Our team of experts is ready to assist you in every aspect of your journey aboard MSC World America, from selecting the perfect stateroom to arranging exclusive onboard experiences.

Ready to set sail on a voyage of elegance and innovation? Contact us today and let us transform your travel dreams into reality. Your extraordinary adventure awaits.

Shane Black

Shane is the founder & managing director of S.W. Black Travel. He has travelled extensively and is never too far away from his next trip. His extensive knowledge and dedication to providing exceptional travel experiences have established S.W. Black Travel as a premier travel agency. Shane’s vision is to create unforgettable journeys for clients, combining personalised service with expert insights into the world’s most captivating destinations.

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