MSC Cruises, renowned globally as a leading cruise line blending European sophistication with American comforts, is making waves in the U.S. with a star-studded Big Game commercial. Featuring beloved actors Drew Barrymore and Orlando Bloom, this exciting campaign marks the first-ever national advertising initiative for MSC Cruises in North America, spotlighting the brand's newest flagship, MSC World America, which is set to debut in April 2025.
Celebrity Duo Brings Star Power to MSC World America
Renowned for their vibrant charisma and international appeal, Drew Barrymore and Orlando Bloom come together aboard MSC World America to showcase the cruise line's unique blend of luxurious comfort and distinctive European style. This strategic partnership is part of MSC Cruises' extensive growth within the North American market, aiming to create unforgettable experiences for a broader audience of holidaymakers.
Expressing her enthusiasm for this collaboration, Drew Barrymore remarked, "I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world. They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime." Bloom similarly shared his excitement, emphasizing MSC World America's unique elegance and immersive offerings, which cater to diverse preferences, both American and European alike.
Exclusive Sneak Peek with a Musical Twist
The commercial teaser reveals Barrymore and Bloom engaging playfully in the sophisticated MSC Yacht Club's Top Sail Lounge, a luxurious private enclave within the ship. Barrymore joyfully takes centre stage with an enthusiastic rendition of "Holiday," the campaign’s chosen musical theme, while Bloom humorously critiques her performance. This vibrant interaction encapsulates the lively, welcoming spirit that MSC Cruises offers guests onboard.
Produced by acclaimed creative agency Highdive, the commercial is designed to highlight MSC Cruises’ distinctive offering of sophisticated European styling intertwined with familiar comforts cherished by American cruisers. According to Suzanne Salas, EVP of Marketing, eCommerce & Sales at MSC Cruises USA, Barrymore and Bloom’s dynamic captures the spirit of MSC World America perfectly, emphasizing both the distinctive onboard experiences and the broader appeal of cruising with MSC.
Unparalleled Experiences Await Aboard MSC World America
Scheduled to set sail from PortMiami in April 2025, MSC World America promises guests an extraordinary range of experiences. The ship will feature an impressive seven distinct districts, each tailored to diverse traveller preferences. Among the standout amenities are 19 diverse dining venues, including the exclusive Eataly at sea, and 18 bars and lounges featuring unique new concepts like the All Stars Sports Bar and The Loft comedy club.
Families can look forward to the innovative outdoor venue "The Harbour," boasting a thrilling Cliffhanger over-water swing, expansive ropes course, vibrant water park, children's playground, and convenient grab-and-go dining options. Further enhancing guest enjoyment, MSC World America presents the extensive outdoor World Promenade and bustling 3-level World Galleria, offering shopping, entertainment, and one of the longest dry slides at sea.
In addition, MSC World America hosts the largest MSC Yacht Club in the Caribbean, a luxurious "ship-within-a-ship" concept featuring exclusive suites, dedicated butler services, and private amenities, ensuring an unparalleled cruising experience.
MSC Cruises provides exceptional voyages combining style, comfort, and immersive experiences. Whether you're captivated by Drew Barrymore and Orlando Bloom’s excitement or inspired to explore MSC World America yourself, start planning your perfect cruise journey today with our Cruise Planner.
Explore tailored itineraries and exclusive onboard experiences designed for discerning travellers who crave luxury and adventure. Visit our Cruise Planner now to begin crafting your dream holiday at sea.
Embark on Your Unforgettable MSC Cruise
Ready to set sail aboard MSC World America or interested in exploring more of what MSC Cruises has to offer? Contact our travel experts today to secure your spot on a journey that blends European elegance with American hospitality. Reach out to us here and begin planning the cruise of a lifetime.
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