Norwegian Cruise Line (NCL) is setting sail towards a new horizon with its freshly unveiled brand positioning, "MORE." This initiative highlights the cruise line's commitment to offering guests an expansive array of choices, from elevated onboard experiences to unique destinations. With more than 600 sailings to over 280 destinations across 70 countries in the 2026-2027 season, NCL invites travellers to indulge in premium journeys like never before.
Elevating the Guest Experience with the 'More At Sea' Package
As part of its commitment to enhancing the cruise experience, NCL has launched the 'More At Sea' package, which replaces the popular 'Free At Sea' package. This upgraded offering aims to provide guests with a plethora of new benefits that matter most during their vacation. Starting with voyages from January 1, 2025, this package includes an extensive selection of premium beverage offerings and specialty dining meals.
With a focus on guest satisfaction, the 'More At Sea' package encompasses a wide variety of globally sourced premium brands. Travellers can enjoy spirits like Grey Goose vodka, Casamigos Tequila, and Woodford Reserve bourbon whiskey, all included in the package. Guests can also sample over 100 specialty cocktails available across more than 80 bars, including the acclaimed Metropolitan Bar, known for its sustainable craft cocktails.
Expanding Culinary Offerings
NCL is dedicated to satisfying its guests' appetites, with more specialty dining meals included in the 'More At Sea' package. Those cruising on voyages of seven days or longer will find that they can indulge in additional appetisers and desserts, with up to three of each available at every sitting.
Moreover, connectivity will be significantly improved for guests aboard NCL ships with Starlink's high-speed internet access, providing each stateroom with a dedicated login for 150 minutes of Wi-Fi, ensuring that staying connected while at sea is easier than ever. The package also retains popular offerings such as $50 credits for shore excursions, complimentary airfare for the second guest, and third and fourth guests sailing for free on select voyages.
An Unmatched Entertainment Experience
Norwegian Cruise Line continues to set the standard for onboard entertainment, introducing more top guest-rated productions across its fleet. This year’s highlights include "Revolution: A Celebration of Prince," debuting aboard the new Norwegian Aqua in 2025. Guests can expect to be enthralled by musical productions designed to resonate with a global audience.
Classic shows like "Elements," which fuses acrobatics with magic and intrigue, are being enhanced to "Elements: The World Expanded," offering even more unexpected thrills. Additionally, the ever-popular "Syd Norman's Presents: Rumours," a tribute to Fleetwood Mac, will move to the Aqua Theater & Club to accommodate larger audiences eager to witness this exhilarating performance.
Enhancing Guest Convenience
To further streamline the guest experience, NCL is introducing a completely revamped mobile app, designed to simplify the cruise planning process. The app will include intuitive features for browsing and making onboard reservations, an easier check-in process, and a clear view of purchase history. This new app is part of NCL’s commitment to ensuring that guests can enjoy their cruise with ease and simplicity.
Innovative Ships and Unique Experiences
With the upcoming launches of Norwegian Aqua and Norwegian Luna in 2025 and 2026, NCL will offer even more unique experiences. These innovative vessels will feature the world’s first hybrid rollercoaster and waterslide, the Aqua Slidecoaster, which promises thrilling twists and turns around the ship's funnel.
Guests will also enjoy Sukhothai, NCL's first Thai specialty restaurant, along with Planterie, which will offer an entirely plant-based menu. This culinary expansion underscores NCL’s dedication to providing an array of global cuisines for guests to explore.
Diverse Itineraries Across the Globe
Norwegian Cruise Line is committed to providing a variety of itineraries, allowing guests to explore 450 destinations worldwide. From the vibrant Great Stirrup Cay in the Bahamas to the stunning landscapes of Alaska, each voyage offers unique experiences for all types of travellers.
Starting in 2026, NCL will introduce shorter cruises, ideal for those looking for a quick getaway, alongside more extensive itineraries ranging from seven to 16-day voyages throughout Europe. The line will continue to focus on popular destinations in Asia Pacific, offering diverse and enriching experiences.
More Awaits with Norwegian Cruise Line
Norwegian Cruise Line's new "MORE" initiative promises to deliver a wealth of opportunities for travellers seeking unforgettable experiences at sea. With enhanced dining options, expanded entertainment, and new ships on the horizon, NCL is poised to redefine cruising for guests worldwide. To explore the latest offerings or plan your next adventure with Norwegian Cruise Line, connect with our team today.
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