--- title: "Experience More at Sea: NCL Unveils New Brand Positioning" description: Discover Norwegian Cruise Line's new 'More At Sea' package, offering guests an elevated cruise experience with more dining options, entertainment & more. image: https://blog.swblack.com.au/hubfs/Experience%20More%20at%20Sea%20NCL%20Unveils%20New%20Brand%20Positioning.png --- [![S-W-Black-signature-logo-undertag-white-high-res](https://blog.swblack.com.au/hs-fs/hubfs/S-W-Black-signature-logo-undertag-white-high-res.png?width=250&name=S-W-Black-signature-logo-undertag-white-high-res.png "S-W-Black-signature-logo-undertag-white-high-res")](https://swblack.com.au/) Search toggle - [Home](https://swblack.com.au/) - [Cruises](https://cruises.swblack.com.au/) Cruises - [Cruise Finder](https://cruises.swblack.com.au/) - [Cruises from Sydney](https://www.swblack.com.au/cruises-from-sydney/) - [Flights](https://www.swblack.com.au/airfares/) - [About Us](https://www.swblack.com.au/about-us/) - [Blog](https://blog.swblack.com.au) [Follow us on YouTube](https://www.youtube.com/channel/UCkK3yOX5wHTHwm-FDUMq2TQ) [Follow us on Instagram](https://www.instagram.com/swblack_travel/) [Follow us on Facebook](https://m.facebook.com/61555934000311/) [![S-W-Black-signature-logo-undertag-white-high-res](https://blog.swblack.com.au/hs-fs/hubfs/S-W-Black-signature-logo-undertag-white-high-res.png?width=250&name=S-W-Black-signature-logo-undertag-white-high-res.png "S-W-Black-signature-logo-undertag-white-high-res")](https://swblack.com.au/) - [Home](https://swblack.com.au/) - [Cruises](https://cruises.swblack.com.au/) Cruises - [Cruise Finder](https://cruises.swblack.com.au/) - [Cruises from Sydney](https://www.swblack.com.au/cruises-from-sydney/) - [Flights](https://www.swblack.com.au/airfares/) - [About Us](https://www.swblack.com.au/about-us/) - [Blog](https://blog.swblack.com.au) Search toggle [![S-W-Black-signature-logo-undertag-black-high-res](https://blog.swblack.com.au/hs-fs/hubfs/S-W-Black-signature-logo-undertag-black-high-res.png?width=250&name=S-W-Black-signature-logo-undertag-black-high-res.png "S-W-Black-signature-logo-undertag-black-high-res")](https://swblack.com.au/) - [Home](https://swblack.com.au/) - [Cruises](https://cruises.swblack.com.au/) Cruises - [Cruise Finder](https://cruises.swblack.com.au/) - [Cruises from Sydney](https://www.swblack.com.au/cruises-from-sydney/) - [Flights](https://www.swblack.com.au/airfares/) - [About Us](https://www.swblack.com.au/about-us/) - [Blog](https://blog.swblack.com.au) [Follow us on YouTube](https://www.youtube.com/channel/UCkK3yOX5wHTHwm-FDUMq2TQ) [Follow us on Instagram](https://www.instagram.com/swblack_travel/) [Follow us on Facebook](https://m.facebook.com/61555934000311/) Search toggle What are you looking for? Search # Experience More at Sea: NCL Unveils New Brand Positioning 1 Oct 2024 ![Picture of Shane Black](https://app.hubspot.com/settings/avatar/452bb66b2a61376126610bd44c59c023) [Shane Black](https://blog.swblack.com.au/author/s-w-black) ![NCL New Brand Positioning](https://blog.swblack.com.au/hubfs/Experience%20More%20at%20Sea%20NCL%20Unveils%20New%20Brand%20Positioning.png) Experience More at Sea: NCL Unveils New Brand Positioning 5:26 Norwegian Cruise Line (NCL) is setting sail towards a new horizon with its freshly unveiled brand positioning, **"**[**MORE**](https://www.nclhltd.com/news-media/press-releases/detail/639/experience-more-at-sea-with-norwegian-cruise-line)**."** This initiative highlights the cruise line's commitment to offering guests an expansive array of choices, from elevated onboard experiences to unique destinations. With more than **600 sailings** to **over 280 destinations** across **70 countries** in the 2026-2027 season, NCL invites travellers to indulge in **premium journeys** like never before. ## Elevating the Guest Experience with the 'More At Sea' Package As part of its commitment to enhancing the cruise experience, [**NCL**](https://www.ncl.com/) has launched the **'More At Sea' package**, which replaces the popular **'Free At Sea'** package. This upgraded offering aims to provide guests with a plethora of new benefits that matter most during their vacation. Starting with voyages from **January 1, 2025**, this package includes an extensive selection of **premium beverage offerings** and **specialty dining meals**. ![NCL More at Sea](https://blog.swblack.com.au/hs-fs/hubfs/NCL%20More%20at%20Sea.jpg?width=2250&height=1493&name=NCL%20More%20at%20Sea.jpg) With a focus on guest satisfaction, the **'More At Sea' package** encompasses a wide variety of globally sourced premium brands. Travellers can enjoy spirits like **Grey Goose vodka**, **Casamigos Tequila**, and **Woodford Reserve bourbon whiskey**, all included in the package. Guests can also sample over **100 specialty cocktails** available across more than **80 bars**, including the acclaimed **Metropolitan Bar**, known for its sustainable craft cocktails. ### Expanding Culinary Offerings NCL is dedicated to satisfying its guests' appetites, with more **specialty dining meals** included in the **'More At Sea' package**. Those cruising on voyages of **seven days or longer** will find that they can indulge in additional appetisers and desserts, with up to **three of each** available at every sitting. Moreover, connectivity will be significantly improved for guests aboard NCL ships with **Starlink's high-speed internet access**, providing each stateroom with a **dedicated login** for **150 minutes** of Wi-Fi, ensuring that staying connected while at sea is easier than ever. The package also retains popular offerings such as **$50 credits** for shore excursions, complimentary airfare for the second guest, and third and fourth guests sailing for free on select voyages. ## An Unmatched Entertainment Experience Norwegian Cruise Line continues to set the standard for onboard entertainment, introducing **more top guest-rated productions** across its fleet. This year’s highlights include **"Revolution: A Celebration of Prince,"** debuting aboard the new **Norwegian Aqua** in **2025**. Guests can expect to be enthralled by musical productions designed to resonate with a global audience. Classic shows like **"Elements,"** which fuses acrobatics with magic and intrigue, are being enhanced to **"Elements: The World Expanded,"** offering even more unexpected thrills. Additionally, the ever-popular **"Syd Norman's Presents: Rumours,"** a tribute to Fleetwood Mac, will move to the Aqua Theater & Club to accommodate larger audiences eager to witness this exhilarating performance. ### Enhancing Guest Convenience To further streamline the guest experience, NCL is introducing a completely revamped mobile app, designed to simplify the cruise planning process. The app will include intuitive features for browsing and making onboard reservations, an easier check-in process, and a clear view of purchase history. This new app is part of NCL’s commitment to ensuring that guests can enjoy their cruise with **ease and simplicity**. ## Innovative Ships and Unique Experiences With the upcoming launches of **Norwegian Aqua** and **Norwegian Luna** in **2025** and **2026**, NCL will offer even more unique experiences. These innovative vessels will feature the world’s first **hybrid rollercoaster** and waterslide, the **Aqua Slidecoaster**, which promises thrilling twists and turns around the ship's funnel. Guests will also enjoy **Sukhothai**, NCL's first Thai specialty restaurant, along with **Planterie**, which will offer an entirely plant-based menu. This culinary expansion underscores NCL’s dedication to providing an array of global cuisines for guests to explore. ## Diverse Itineraries Across the Globe Norwegian Cruise Line is committed to providing a variety of itineraries, allowing guests to explore **450 destinations** worldwide. From the vibrant **Great Stirrup Cay** in the Bahamas to the stunning landscapes of **Alaska**, each voyage offers unique experiences for all types of travellers. Starting in **2026**, NCL will introduce **shorter cruises**, ideal for those looking for a quick getaway, alongside more extensive itineraries ranging from **seven to 16-day voyages** throughout **Europe**. The line will continue to focus on popular destinations in **Asia Pacific**, offering diverse and enriching experiences. ## More Awaits with Norwegian Cruise Line Norwegian Cruise Line's new **"MORE"** initiative promises to deliver a wealth of opportunities for travellers seeking unforgettable experiences at sea. With enhanced dining options, expanded entertainment, and new ships on the horizon, NCL is poised to redefine cruising for guests worldwide. To explore the latest offerings or plan your next adventure with Norwegian Cruise Line, [**connect with our team today**](https://www.swblack.com.au/contact-us/). 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Black Travel. He has travelled extensively and is never too far away from his next trip. His extensive knowledge and dedication to providing exceptional travel experiences have established S.W. Black Travel as a premier travel agency. Shane’s vision is to create unforgettable journeys for clients, combining personalised service with expert insights into the world’s most captivating destinations. [shane@swblack.com.au](mailto:shane@swblack.com.au) ## Comments ## Related posts Search [Sun Princess Shines Bright on Condé Nast Traveler's Recognition](https://blog.swblack.com.au/sun-princess-shines-bright-on-conde-nast-travelers-recognition?hsLang=en-au) [Discover the Wonders of Alaska: Join HAL’s Free Travel Show](https://blog.swblack.com.au/discover-the-wonders-of-alaska-join-hals-free-travel-show?hsLang=en-au) Search ![S-W-Black-signature-logo-undertag-foil-gold](https://blog.swblack.com.au/hs-fs/hubfs/S-W-Black-signature-logo-undertag-foil-gold.png?width=250&name=S-W-Black-signature-logo-undertag-foil-gold.png "S-W-Black-signature-logo-undertag-foil-gold") Your Cruise Package Specialist - [Contact Us](https://www.swblack.com.au/contact-us/) - [Terms & Conditions](https://swblack.com.au/terms--conditions) - [Privacy Policy](https://swblack.com.au/privacy-policy) [Follow us on Facebook](https://www.facebook.com/people/SW-Black-Travel/61555934000311/) [Follow us on X](https://www.instagram.com/swblack_travel/) [Follow us on Instagram](https://www.youtube.com/@SWBlack_Travel) [Follow us on Facebook](https://cruisefinder.swblack.com.au/) ©2025 S.W. 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