In a heartfelt celebration that perfectly blended celebrity sparkle with maritime tradition, MSC Cruises has officially announced actress and talk show host Drew Barrymore as the Godmother of their new flagship, MSC World America. The announcement sets the tone for a bold new era in cruise innovation and brand storytelling as MSC continues to anchor its presence in North America with a ship designed to bridge European elegance and American energy.
Barrymore will headline the Naming Ceremony for MSC World America on April 9 at MSC's soon-to-be world’s largest cruise terminal in Miami. The event will culminate with the ceremonial champagne bottle break against the ship's hull—a longstanding seafaring tradition believed to bless the vessel with good fortune. Joining her will be co-star Orlando Bloom, with whom she launched the "Let’s Holiday" campaign during the Big Game, bringing star power and emotional resonance to the launch of this new vessel.
A New Era for U.S. Cruising Begins in Miami
Set to homeport in Miami, MSC World America is more than just another ship—it is a celebration of modern cruising ideals. Combining MSC's signature European style with design cues tailored for North American travellers, the ship introduces fresh concepts for both seasoned cruisers and first-timers. It is a bold symbol of how cruise travel is evolving to meet the diverse expectations of a global audience.
Among the ship’s standout features are seven distinct districts, each catering to different travel styles and age groups. From families with young adventurers to couples seeking refined indulgence, there is something for everyone. The innovative layout also includes the largest MSC Yacht Club in the Caribbean, where elevated service and exclusive spaces redefine luxury for suite guests.
Celebration Meets Conservation at Ocean Cay
Following the Naming Ceremony, Barrymore will join guests on a celebratory 3-night voyage to Ocean Cay MSC Marine Reserve, MSC’s private island in The Bahamas. This pristine destination, formerly an industrial site, has been transformed into a marine sanctuary with a commitment to sustainability and guest enrichment.
While at Ocean Cay, the MSC Foundation will unveil its Marine Conservation Center, furthering the cruise line’s environmental mission. The centre will serve both as a research hub and an educational experience for guests eager to understand coral restoration through the Super Coral Program. It’s a powerful reminder that today’s luxury cruising is not just about indulgence, but also about responsibility and education.
A Star-Studded Setting With Real Substance
MSC World America is not just a pretty face in port. With 19 dining venues, including the only Eataly restaurant at sea, and 18 bars and lounges designed to reflect a melting pot of tastes, this ship celebrates culinary discovery. The newly introduced Harbour district is particularly noteworthy—offering a ropes course, splash zones, a cliffhanger swing ride and even complimentary grab-and-go dining options for families looking to maximise their time outdoors.
Meanwhile, entertainment is set to hit new highs with a 3-level World Galleria, the Loft comedy club, and spectacular shows set in the heart of the World Promenade, where ocean views pair with gourmet cuisine and one of the longest dry slides at sea.
Explore the Caribbean With World-Class Itineraries
Whether you’re dreaming of the sun-drenched ports of Puerto Plata, Cozumel, or San Juan, MSC World America has an itinerary to match. All of its sailings include a visit to Ocean Cay, ensuring every guest can experience the soft white sands and turquoise waters that define the perfect tropical escape.
From the moment guests step aboard MSC World America, they enter a world where modern design, cultural nuance, and eco-consciousness meet. It's a ship that has global appeal, welcoming travellers from across continents to explore the Caribbean in truly elevated style.
Whether you're drawn to MSC World America's vibrant onboard life or dreaming of lounging on the beaches of Ocean Cay, this is a sailing that invites you to do more than travel—it invites you to immerse. This is the kind of journey that turns holidays into lifelong memories, and you can find the itinerary that fits you best by visiting our Cruise Finder.
With MSC Cruises redefining what cruising looks like in North America, there's never been a better time to plan your next voyage. Browse our handpicked selections and secure your cabin aboard MSC World America before it sets sail into history.
Speak With Our Cruise Experts Today
At S.W. Black Travel, we specialise in matching guests with sailings that suit their travel goals, whether you're planning from Sydney, Seattle or anywhere in between. Speak with one of our expert travel consultants to speak with one of our cruise consultants about MSC World America or any upcoming voyage you have in mind.
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