In a world increasingly reliant on fleeting digital memories, Cunard is taking a bold and poignant step to reconnect generations through the preservation of treasured photographic moments. In celebration of its 185th anniversary, the luxury British cruise line has launched a global initiative titled "Sea of Glamour", a travelling photo exhibition designed to honour and showcase nearly two centuries of seafaring elegance, personal milestones, and iconic moments. Collaborating with esteemed British photographer Mary McCartney, Cunard is extending a rare invitation to the public to help co-create this landmark project.
A Response to the Disappearing Print Memory
At the heart of Cunard's initiative is a response to a worrying cultural trend: the loss of tangible, sharable memories. A recent international study commissioned by Cunard revealed that while a staggering 265 billion photos are taken annually across the UK and the U.S., only 3% are stored in printed form. With the majority of images stored digitally on smartphones or the cloud, there is increasing concern that future generations may find themselves disconnected from family stories and shared heritage.
The research further underscores this concern, with 72% of participants expressing that without printed photos, memories could fade entirely. Over half admit to having lost cherished images due to broken phones or insufficient storage. This digital fragility stands in stark contrast to the enduring nature of printed albums, which once served as treasured heirlooms.
Cunard, with its deep historical roots and legendary transatlantic voyages, recognises the importance of preserving such legacies. Through "Sea of Glamour", the cruise line seeks to reconnect people to the golden age of ocean travel while providing a physical timeline that celebrates life aboard its ships.
A Living, Breathing Archive of Oceanic Elegance
The 'Sea of Glamour' exhibition will make its debut in Liverpool this May at the iconic Liver Building, symbolically tying Cunard's future to its illustrious past. Visitors will enjoy a visually immersive timeline, combining vintage imagery from Cunard's expansive archive with modern-day snapshots shared by guests, crew members, celebrities, and maritime enthusiasts. These intimate and striking images aim to portray the allure, grace, and vibrance of the Cunard experience across generations.
From Hollywood royalty and political figures to everyday travellers celebrating anniversaries or setting off on honeymoon voyages, these photos capture moments that transcend time. McCartney, who will personally capture a final portrait for the exhibition featuring Queen Anne's Icons, brings a contemporary artistic vision that pays homage to Cunard's refined legacy.
Beyond static visuals, the project is a powerful reminder of how cruise travel continues to inspire and shape personal stories. Cunard’s ships have long been more than mere vessels; they are floating stages for life's most unforgettable chapters. This project invites a wider audience to reflect on those experiences and share their place within the broader Cunard narrative.
Preserving History in a New Light
As part of the exhibition, Cunard is collaborating with the University of Liverpool Library and its archival team, whose efforts ensure that past and present stories are safeguarded for generations to come. Siân Wilks, Cunard Archivist, emphasised how the collection offers a gateway to understanding both the company's legacy and the broader cultural and historical events that its ships have borne witness to over the decades.
By allowing everyday travellers to contribute their photos and stories, Cunard is transforming the act of memory preservation into a communal experience. The 'Sea of Glamour' will not only showcase the evolution of style and sophistication aboard Cunard ships, but it will also represent the enduring emotional connections passengers have forged at sea. This fusion of public and private memory, curated with both artistic and historical insight, will form a travelling exhibition to be displayed across Cunard's fleet.
If this celebration of history, elegance, and shared memory resonates with you, it may be time to explore Cunard's storied voyages yourself. Cunard remains a symbol of classic luxury at sea, offering discerning travellers unforgettable experiences marked by White Star Service, timeless design, and extraordinary destinations.
Begin your journey through Cunard's past and future by visiting our Cruise Finder, where you can browse current itineraries and learn more about upcoming ship events and exhibitions.
Take Part in the Legacy with Cunard
Whether you're a long-time Cunard guest or planning your first voyage, there’s no better time to engage with a brand that continues to honour its passengers’ stories. Share your memories, discover new horizons, and be part of Cunard’s enduring legacy by connecting with our team today. Get in touch with a travel adviser to begin crafting your own unforgettable chapter at sea.
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